Cliff Johnson is vice president for membership marketing at the National Association of Manufacturers (NAM). In this capacity, he is responsible for driving the NAM’s growth in the small and medium-sized manufacturing segment, which comprises more than 65 percent of NAM membership. He creates and executes the NAM’s marketing strategy and leads the new member acquisition and retention teams. He is also responsible for the affinity programs available exclusively to NAM members.
Prior to joining the NAM, Mr. Johnson was a research director at the Corporate Executive Board (CEB), a membership-based best practices research consultancy. While at CEB, he led both the research and marketing efforts for the Sales Leadership Roundtable and the Marketing Leadership Roundtable. Mr. Johnson also served as an executive advisor to C-level executives on sales and marketing strategy for mid-sized organizations.
Mr. Johnson holds an M.B.A. from The McDonough School of Business at Georgetown University and a B.A. in law and society from the University of California, Santa Barbara. He is a competitive triathlete and races nationally in Olympic and Ironman 70.3 distance events.
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