The National Association of Manufacturers and The Manufacturing Institute, the workforce and education partner of the NAM, are embarking together on an ambitious mission to reshape the public’s perception of manufacturing. NAM Vice President of Brand Strategy Chrys Kefalas explains what the groundbreaking Creators Wanted campaign is about and how people can get involved.
What is the Creators Wanted campaign?
We know Generation Z and Millennials want authenticity and real experiences that speak to their values and aspirations. Modern manufacturing provides the chance to create the future, to be true to who you are and who you want to be. But emerging workers aren’t flocking to our careers or even to apprenticeships and educational pathways. We have a massive perception problem, and it’s exacerbating a workforce crisis.
Creators Wanted is an on-the-ground tour coming to at least 20 states in 2020, as well as a long-term campaign to get more emerging workers across the country to look at manufacturing careers as prizes to be had and not as consolation prizes. We’re taking a mobile manufacturing experience into communities so that people can see and experience for themselves how humans and exciting technology such as AI and 5G are coming together to make great careers and a better future. Creators Wanted is about building connections for people so they can become manufacturers, grow in their careers and even advocate for the industry. And it’s about scaling up bold workforce programs at the Institute to add more veterans, women, diverse communities and youth to manufacturers’ talent pipeline.
What will the campaign achieve?
Ultimately, our goal with Creators Wanted is to reshape how most Americans view modern manufacturing careers. More immediately, by 2025, Creators Wanted aims to reduce the skills gap in the United States by 600,000, increase the number of students enrolling in technical and vocational schools or reskilling programs by 25% and increase the positive perception of the industry among parents to 50% from 27%.
Why should students consider a career in manufacturing?
First, we have plenty of opportunity. About half a million jobs are open today, and by 2028, we’ll need to fill 4.6 million jobs. Second, modern manufacturing jobs pay well and are incredibly rewarding. Manufacturing jobs regularly pay more than $80,000 and provide the opportunity to climb much higher in your career, all without incurring massive college debt. You can be a part of teams that are doing exciting work and have a job with a clear purpose, where you know your contribution makes a difference.
How can I get involved in Creators Wanted?
Right now, we’re prioritizing fundraising for the campaign so we can get the Creators Wanted Tour to as many communities as possible and expand our workforce programs for veterans, women, diverse communities and youth. If you believe that America needs this campaign and needs to renew the promise of careers in manufacturing, we hope you’ll consider chipping in and supporting.
To learn more about getting involved, go to CreatorsWanted.org.
Manufacturing businesses have long been proponents of equality in the workplace. As legislation to codify protections for LGBT individuals passes through the House of Representatives, the National Association of Manufacturers joined the U.S. Chamber of Commerce, Business Roundtable, and other members of the business community in advocating its passage, forging coalitions and providing congressional testimony.
Introduced with bipartisan support in the U.S. House and Senate in March, the Equality Act includes federal protections for individuals based on sexual orientation and gender identity under the existing framework of the Civil Rights Act, which already provides protection against discrimination on the basis of religion, national origin, race, color or sex. The goal of the legislation is to ensure that no person can face legal discrimination based on their gender or sexual orientation, setting a clear federal standard to enable individuals to succeed based on their abilities and qualifications to perform a job.
“Employers understand the importance of creating an environment in which the very best people can succeed based on merit,” Patrick Hedren, NAM vice president, labor, legal and regulatory policy, said. “At the same time, manufacturers know that discrimination in any form is antithetical to the values that we work to uphold every day: equality of opportunity, individual liberty, free enterprise and competitiveness.”
In March, more than 40 other industry associations rallied to support the Equality Act, providing an important boost for the groundbreaking legislation. In the weeks since, manufacturing representatives have testified before the House Education and Labor Committee and signed a coalition letter to the House Subcommittee on Civil Rights and Human Services calling for the Act’s passage. As Congress considers the way forward, manufacturers have made clear that they intend to advocate forcefully on behalf of the legislation and uphold their commitment to workers of every gender identity and sexual orientation.
“The Equality Act creates a clear federal standard that matches the sentiments manufacturers already share: gender identity and sexual orientation have no impact on an employee’s abilities and discrimination is not welcome on the manufacturing floor,” Hedren said. “We look forward to working with Congress as this important legislation moves ahead.”
Washington, D.C. – National Association of Manufacturers (NAM) President and CEO Jay Timmons released the following statement after the Department of Labor (DOL) rescinded the 2016 Persuader Rule:
Manufacturers have fought for this victory for many years in the courts, in Congress and with two administrations, using the full weight of our policy, government relations and legal teams, said Timmons. The NAM’s Manufacturers’ Center for Legal Action was able to halt the rule in court in 2016.And in 2017, the Trump administration, as part of its broader regulatory relief agenda, thankfully began the process of unwinding the rule. This overreaching rule threatened to impose serious burdens on manufacturers and upend employee–employer communications. Now manufacturers are relieved that this threat to workplace communications is finally and officially off the books. Commonsense steps like this to rein in onerous regulations are a major reason why manufacturers are reporting record-high business optimism.
The Manufacturers’ Center for Legal Action (MCLA) is the leading voice of manufacturers in the courts and engages in a range of activities, including direct party litigation and operating a robust amicus program, as well as educating manufacturers about emerging legal trends. The MCLA is led by NAM Senior Vice President and General Counsel Linda Kelly and NAM Vice President of Litigation and Deputy General Counsel Peter Tolsdorf. More information on the MCLA can be found here.
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.25 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the Manufacturers or to follow us on Shopfloor, Twitter and Facebook, please visit www.nam.org.