With a skills gap and misperceptions about modern manufacturing threatening to leave millions of manufacturing jobs unfilled by 2030, Creators Wanted, a campaign by the NAM and the Manufacturing Institute, stepped in. Now, it is seeing eye-popping results as it works to inspire 600,000 new manufacturers by 2025.
Connecting with communities: From July through November of this year, Creators Wanted continued to take its tour to communities across the country, offering potential manufacturers, career influencers and community leaders an exciting opportunity to learn about modern industry. Stops included Midland, Michigan; Nashville/White House, Tennessee; West Columbia, South Carolina; Decatur, Illinois; and Chicago, Illinois.
Promoting knowledge: These latest stops have bolstered the tour’s overall reach. As of this month, the tour has brought 7,900 students through its immersive experience and motivated 840,000 students and potential career mentors—including parents and educators—to sign up online to learn more about manufacturing careers.
- “Our propriety algorithm for directing our campaign’s content to potential future manufacturers continues to get even more effective as we engage more people,” said NAM Managing Vice President of Brand Strategy Chrys Kefalas.
- “We’ve added more than 500,000 people to our email network since only September, giving the industry a powerful tool to reengage important audiences in building the future workforce.”
Changing minds: Creators Wanted is focused on exposing students, parents and teachers to the reality of modern manufacturing to challenge outdated notions and encourage young people to see manufacturing as a potential career.
- Approximately 75%of people who have participated in the tour reported that they left the experience with a significantly improved view of modern manufacturing careers.
Getting the word out: In addition, Creators Wanted has generated approximately $5 million in positive earned media about the campaign and modern manufacturing careers—ensuring that people across the country gained greater awareness of the campaign’s resources and significant need for talent in manufacturing.
Building on progress: These results build on the sustained workforce solutions of the MI, the workforce development and education partner of the NAM, which runs programs geared toward women, veterans and underrepresented communities.
- The MI and Deloitte report that positive perception of manufacturing careers among parents has soared from 27% when the tour started to 40% today—closing in on the goal of 50% by 2025.
The road ahead: The campaign will soon deploy additional resources for job seekers and students at CreatorsWanted.org, in partnership with FactoryFix, the official recruiting partner of the campaign. Find out more about the Creators Wanted campaign here.
Manufacturing businesses have long been proponents of equality in the workplace. As legislation to codify protections for LGBT individuals passes through the House of Representatives, the National Association of Manufacturers joined the U.S. Chamber of Commerce, Business Roundtable, and other members of the business community in advocating its passage, forging coalitions and providing congressional testimony.
Introduced with bipartisan support in the U.S. House and Senate in March, the Equality Act includes federal protections for individuals based on sexual orientation and gender identity under the existing framework of the Civil Rights Act, which already provides protection against discrimination on the basis of religion, national origin, race, color or sex. The goal of the legislation is to ensure that no person can face legal discrimination based on their gender or sexual orientation, setting a clear federal standard to enable individuals to succeed based on their abilities and qualifications to perform a job.
“Employers understand the importance of creating an environment in which the very best people can succeed based on merit,” Patrick Hedren, NAM vice president, labor, legal and regulatory policy, said. “At the same time, manufacturers know that discrimination in any form is antithetical to the values that we work to uphold every day: equality of opportunity, individual liberty, free enterprise and competitiveness.”
In March, more than 40 other industry associations rallied to support the Equality Act, providing an important boost for the groundbreaking legislation. In the weeks since, manufacturing representatives have testified before the House Education and Labor Committee and signed a coalition letter to the House Subcommittee on Civil Rights and Human Services calling for the Act’s passage. As Congress considers the way forward, manufacturers have made clear that they intend to advocate forcefully on behalf of the legislation and uphold their commitment to workers of every gender identity and sexual orientation.
“The Equality Act creates a clear federal standard that matches the sentiments manufacturers already share: gender identity and sexual orientation have no impact on an employee’s abilities and discrimination is not welcome on the manufacturing floor,” Hedren said. “We look forward to working with Congress as this important legislation moves ahead.”
Washington, D.C. – National Association of Manufacturers (NAM) President and CEO Jay Timmons released the following statement after the Department of Labor (DOL) rescinded the 2016 Persuader Rule:
Manufacturers have fought for this victory for many years in the courts, in Congress and with two administrations, using the full weight of our policy, government relations and legal teams, said Timmons. The NAM’s Manufacturers’ Center for Legal Action was able to halt the rule in court in 2016.And in 2017, the Trump administration, as part of its broader regulatory relief agenda, thankfully began the process of unwinding the rule. This overreaching rule threatened to impose serious burdens on manufacturers and upend employee–employer communications. Now manufacturers are relieved that this threat to workplace communications is finally and officially off the books. Commonsense steps like this to rein in onerous regulations are a major reason why manufacturers are reporting record-high business optimism.
The Manufacturers’ Center for Legal Action (MCLA) is the leading voice of manufacturers in the courts and engages in a range of activities, including direct party litigation and operating a robust amicus program, as well as educating manufacturers about emerging legal trends. The MCLA is led by NAM Senior Vice President and General Counsel Linda Kelly and NAM Vice President of Litigation and Deputy General Counsel Peter Tolsdorf. More information on the MCLA can be found here.
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.25 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the Manufacturers or to follow us on Shopfloor, Twitter and Facebook, please visit www.nam.org.