Introductions to manufacturers, an immersive-experience walkthrough and panel discussions with local leaders—the West Columbia, South Carolina, tour stop of the Creators Wanted Live mobile experience had all that and more.
Last week’s series of events marked the second stop on the tour’s six-city cross-country jaunt designed by the NAM and its workforce development and education partner, The Manufacturing Institute, to inspire and educate future manufacturers. The events brought out public figures, including South Carolina Gov. Henry McMaster, South Carolina Lt. Gov. Pamela Evette and South Carolina Secretary of Commerce Harry Lightsey, as well as business leaders, including Nephron Pharmaceuticals Corporation President, CEO and Owner Lou Kennedy, Trane Technologies Plant Manager Gregg Krick and South Carolina Chamber of Commerce President and CEO Bob Morgan.
Among the activities in the three-day West Columbia stop were:
- Creators’ “Office Hours,” where students had a chance to meet team members at Trane Technologies, Honda and Nephron Pharmaceuticals and learn more about working at these companies and in modern manufacturing;
- Creators Conversation, in person and broadcast live on Facebook, where students and teachers from West Columbia and around the country gained insights into how to pursue a manufacturing career; and
- Tours of the mobile experience for students from local schools, including Longleaf Middle School, Lexington 2 Innovation Center, Brookland-Lakeview Empowerment Center, Lake Marion High School and Technology Center and New Hope Leadership Academy. Afterward, representatives from Nephron, Trane Technologies and Honda talked to students about the opportunities available in manufacturing, and PTC demonstrated the possibility of augmented reality.
See the stop: Photos and videos from the West Columbia events show how much energy was in the air. Below, attendees at the premier event pose in front of the mobile experience:
NAM President and CEO Jay Timmons wraps up the kickoff event with some inspiring personal stories.
High-school students show their excitement after touring the mobile experience.
Families get to the final room of the mobile experience together and are stopped in their tracks by the PTC augmented reality technology, which helps students and parents understand the career paths in manufacturing.
Students hold up cards that show how long it took them to complete the challenges in the Creators Wanted Tour Live mobile experience. They’re pretty speedy—a great sign for their future careers!
And last, students talk about the impact the tour is making, showing that perceptions are changing thanks to Creators Wanted.
The reach: These photos only capture a fraction of the excitement and activity surrounding the tour. All in all, approximately 500 students participated in the West Columbia Creators Wanted Tour Live events last week. More than 16,000 students, parents and others interested in manufacturing careers in South Carolina signed up to follow the Creators Wanted campaign online, and the broadcasted Creators Conversation reached more than 1,000 people on the opening day of the tour stop.
Telling tweets: Political and business leaders also championed the tour on social media.
Gov. McMaster applauded Nephron Pharmaceuticals and Creators Wanted for showing jobseekers the many opportunities available in manufacturing:
The Creators Wanted campaign and @NephronPharm are showing our young people and job seekers how to take the first steps into the manufacturing industry.
Thank you, Lou Kennedy, for showcasing all of the opportunities that are available in this growing industry. pic.twitter.com/GPItTXS5dq
— Gov. Henry McMaster (@henrymcmaster) October 20, 2021
Lt. Gov. Evette posted about her visit to Creators Wanted and shared some photos …
What a fantastic day joining with @NephronPharm, @ShopFloorNAM, and @TheMfgInstitute for the ceremonial kickoff and celebration of the Creators Wanted Mobile Experience National Tour. pic.twitter.com/desbUrFljQ
— Pamela Evette (@PamelaEvette) October 21, 2021
… while Nephron Pharmaceuticals posted some photos of Secretary Lightsey in the mobile experience and thanked him for visiting.
Thank you @SCcommerce Secretary Harry Lightsey for visiting Nephron!@Lulunephron was pumped to give the secretary a preview of @ShopFloorNAM @TheMfgInstitute Creators Wanted workforce development exhibit! pic.twitter.com/GcvPfeLp7X
— Nephron Pharmaceuticals (@NephronPharm) October 19, 2021
And NAM Vice President of Brand Strategy—and Chief Strategist for the tour—Chrys Kefalas caught some serious excitement about manufacturing:
Best part of last week: hearing from the students how excited they were by the #CreatorsWanted experience & about their newfound interest in manufacturing. It kept happening. Makes you feel like this campaign is about their future, instead of just an industry’s. #WeWontStop pic.twitter.com/F6ObigYhyH
— Chrys Kefalas (@CKefalas) October 25, 2021
“What we witnessed on the ground was exactly what we were hoping to achieve,” said Kefalas. “Student after student kept saying they learned a lot and—and this is big—want to go work for Nephron Pharmaceuticals and Honda and other modern manufacturers like Trane Technologies. A high school athlete told me ‘this is the place’ when talking about Nephron. Teachers said to us ‘lights went on.’”
Media responds: News outlets far and wide reported on the West Columbia tour stop and the Creators Wanted project in general.
- CNN interviewed Timmons.
- Locally, coverage included stories by WACH FOX 57, WSPA 7 News, WBTW News 13, Columbia Regional Business Report, Carolina News (the campus news network for the University of South Carolina), The Lexington Ledger and the Lexington County Chronicle, as well as repeated media hits across all Fox, ABC, NBC and CBS affiliates.
- Op-eds by Trane Technologies Executive Chair and NAM Board Chair Mike Lamach and Kennedy in the Greenville News and by Morgan in The Post and Courier rounded out the media blitz.
The final say: The Creators Wanted Tour Live is as timely as it is educational, MI Executive Director Carolyn Lee said last week. With more than 900,000 jobs open in manufacturing, the tour “is part of a larger campaign that couldn’t come at a more important time for manufacturing and this country.”
Manufacturing businesses have long been proponents of equality in the workplace. As legislation to codify protections for LGBT individuals passes through the House of Representatives, the National Association of Manufacturers joined the U.S. Chamber of Commerce, Business Roundtable, and other members of the business community in advocating its passage, forging coalitions and providing congressional testimony.
Introduced with bipartisan support in the U.S. House and Senate in March, the Equality Act includes federal protections for individuals based on sexual orientation and gender identity under the existing framework of the Civil Rights Act, which already provides protection against discrimination on the basis of religion, national origin, race, color or sex. The goal of the legislation is to ensure that no person can face legal discrimination based on their gender or sexual orientation, setting a clear federal standard to enable individuals to succeed based on their abilities and qualifications to perform a job.
“Employers understand the importance of creating an environment in which the very best people can succeed based on merit,” Patrick Hedren, NAM vice president, labor, legal and regulatory policy, said. “At the same time, manufacturers know that discrimination in any form is antithetical to the values that we work to uphold every day: equality of opportunity, individual liberty, free enterprise and competitiveness.”
In March, more than 40 other industry associations rallied to support the Equality Act, providing an important boost for the groundbreaking legislation. In the weeks since, manufacturing representatives have testified before the House Education and Labor Committee and signed a coalition letter to the House Subcommittee on Civil Rights and Human Services calling for the Act’s passage. As Congress considers the way forward, manufacturers have made clear that they intend to advocate forcefully on behalf of the legislation and uphold their commitment to workers of every gender identity and sexual orientation.
“The Equality Act creates a clear federal standard that matches the sentiments manufacturers already share: gender identity and sexual orientation have no impact on an employee’s abilities and discrimination is not welcome on the manufacturing floor,” Hedren said. “We look forward to working with Congress as this important legislation moves ahead.”
Washington, D.C. – National Association of Manufacturers (NAM) President and CEO Jay Timmons released the following statement after the Department of Labor (DOL) rescinded the 2016 Persuader Rule:
Manufacturers have fought for this victory for many years in the courts, in Congress and with two administrations, using the full weight of our policy, government relations and legal teams, said Timmons. The NAM’s Manufacturers’ Center for Legal Action was able to halt the rule in court in 2016.And in 2017, the Trump administration, as part of its broader regulatory relief agenda, thankfully began the process of unwinding the rule. This overreaching rule threatened to impose serious burdens on manufacturers and upend employee–employer communications. Now manufacturers are relieved that this threat to workplace communications is finally and officially off the books. Commonsense steps like this to rein in onerous regulations are a major reason why manufacturers are reporting record-high business optimism.
The Manufacturers’ Center for Legal Action (MCLA) is the leading voice of manufacturers in the courts and engages in a range of activities, including direct party litigation and operating a robust amicus program, as well as educating manufacturers about emerging legal trends. The MCLA is led by NAM Senior Vice President and General Counsel Linda Kelly and NAM Vice President of Litigation and Deputy General Counsel Peter Tolsdorf. More information on the MCLA can be found here.
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.25 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the Manufacturers or to follow us on Shopfloor, Twitter and Facebook, please visit www.nam.org.