The NAM and The Manufacturing Institute took the Creators Wanted Mobile Experience for a test-drive in advance of a nationwide launch designed to inspire, educate and empower the next generation of creators.
What it is: The Creators Wanted Mobile Experience features an escape room mounted in a mobile unit, with a series of challenges intended to help bust myths around manufacturing and show young people and their parents the exciting opportunities available in the modern manufacturing industry. The program is designed to travel to schools and community centers nationwide.
What we did: The NAM and the MI brought three groups to Dallas, Texas, to test out the Creators Wanted Mobile Experience: students aged 15–17, students aged 18–22 and parents who have children aged 15–22. The groups first had conversations about career interests and perceptions of manufacturing, followed by a walk-through of the Creators Wanted Mobile Experience and another conversation about perceptions of manufacturing and career expectations.
What we learned: The Creators Wanted Mobile Experience completely changed participants’ view of the manufacturing industry, showing them the benefits of a career in modern manufacturing and making them excited about the opportunities manufacturing offers. While most participants had previously been skeptical about the industry’s ability to offer good, rewarding career paths, individuals who went through the Creators Wanted Mobile Experience came to appreciate manufacturing as an industry that offers diverse opportunities and workforces, high-end careers, competitive wages, job security, the chance to have an impact and careers that instill pride.
Our take: “We have a record of nearly 900,000 open jobs in modern manufacturing today, and 4 million jobs to fill, according to The Manufacturing Institute and Deloitte, by 2030,” said NAM Vice President of Brand Strategy Chrys Kefalas. “We knew we had to try something different to recruit and excite the next generation. We’re about to hit the next phase of our campaign to bring more of these rewarding opportunities to more people—and now we can be even more confident that we have the right approaches and messages to get the job done for manufacturers and for our country.”
Don’t take our word for it: Read the endorsement of the Creators Wanted campaign in The Dallas Morning News.
- “Creators Wanted is a clever approach that teens will enjoy. We encourage parents and guidance counselors to consider it. But the larger point here is about the pipeline of workers needed to ensure our economy can continue to grow. NAM has taken the initiative to improve that pipeline, putting them ahead of the competition for now. We hope to see others join that race soon.”