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Interactive Experience Meets Job Coaching: Creators Wanted in Iowa

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Part hands-on science and technology experience, part TED Talk, part career coaching—that might be the best way to describe the Pella, Iowa, stop of Creators Wanted Tour Live, which wrapped last week.

Pella was the third stop on the mobile experience’s expedition around the country, following Columbus, Ohio, and West Columbia, South Carolina. The objective of Creators Wanted, a brainchild of the NAM and its workforce development and education partner, The Manufacturing Institute, is to inspire, educate and empower the next generation of manufacturers. It aims to help fill the more than 4 million open positions expected in the industry between now and 2030, a number forecast by Deloitte and the MI.

A rewarding field: Manufacturing “is a field that has always rewarded technical skills, hard work and an innovative imagination that refuses to settle for business as usual,” Iowa Gov. Kim Reynolds, who spoke at the tour stop’s kickoff event, told the audience of local high school students, teachers and media members. “Too many young people simply don’t know about” the many opportunities in manufacturing, she pointed out.

Much to see and do: The events of the three-day stop included:

  • Speeches from Gov. Reynolds, MI Executive Director Carolyn Lee, Vermeer Corporation President and CEO Jason Andringa (the host of the Pella tour stop), Pella Corporation President and CEO Tim Yaggi and Iowa Association of Business and Industry President Mike Ralston;
  • Mobile experience tours, where attendees got to solve escape room–like challenges and manufacturing-related puzzles;
  • A panel with representatives from Vermeer Corporation and Pella Corporation who highlighted the exciting, well-paying jobs available in manufacturing;
  • A softball toss/window-strength test in which participants threw balls at a window made by Pella Corporation; and
  • Manufacturing demonstrations and other hands-on opportunities for visiting local middle- and high-school students.

‘Making our world a better place’: “You’re going to see for yourself how manufacturers like Vermeer Corporation, Pella Corporation and thousands of others across the country are making our world a better place,” NAM President and CEO Jay Timmons told the crowd at the premier Pella event. “We’re here at Pella today because…we want you to be a part of the manufacturing workforce.”

Impact: The tour stop reached more than 500 students and generated approximately 25,000 email sign-ups.

Some of the fun: Photos and videos from the three days show some of the educational and entertaining activities on offer:

A Pella Middle School student tours the mobile experience at Vermeer Corporation.

A Pella student puts on a welding mask at the Vermeer Corporation welding station.

Pella-area high-school students pose in front of the mobile experience with Timmons, Gov. Reynolds, Lee and Ralston.

A Pella student tries out the Pella softball toss.

The response: Excited messages from tour stop sponsor Vermeer Corporation, journalists including Fox News broadcaster Connell McShane and business associations such as the Iowa Association of Business and Industry filled the Twitterverse last week in response to the mobile experience and its message.

The last word: Andringa underscored the readiness of his company to take on new creators. He said, “Vermeer has been proud to help generate and develop the next generation of the workforce we need for manufacturing.”

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