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Business Operations

When Something Smells Phishy: A Cybersecurity Lesson for Manufacturers

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When an email account with a nonsensical address pretends to be your CEO asking you to buy gift cards, you might deduce that it’s a phishing scam, right? That attempt probably won’t get far, but cyberattacks are a more sophisticated threat and potentially much more damaging to manufacturers of all sizes than they might imagine, warns eSentire Vice President of Industry Security Strategies Mark Sangster.

In a recent webinar produced by the NAM’s Leading Edge program, titled “Go Phish: Building Cyber-Resilience with Managed Phishing and Security Awareness Training,” Sangster laid out some useful advice for businesses. Here’s some of what he had to say.

The threat: Cyberattacks pose a threat to manufacturers of all sizes. While there is a widespread assumption that attackers are only interested in larger corporations, the truth is that small and medium-sized businesses make up a significant number of targeted organizations. Lest manufacturers imagine that they don’t have anything a hacker or attacker would want, Sangster made clear that a great deal of information held by manufacturers is extremely valuable to attackers.

  • “If you look at the insurance data on claims, it’s small and medium-sized businesses, and in particular manufacturers, that are targeted,” said Sangster. “In fact, about a third of those attacks generally focused on manufacturers.”
  • “You have data and assets worth stealing,” said Sangster. “You have secret recipes and manufacturing automation controls, and data that’s involved in that. And personally identifiable records and intellectual property. And depending on the type of business you’re in, it might be health care records and so on.”

The approach: While stereotypes often suggest that most phishing emails and other scams are obviously fake, many cyberattacks are extremely sophisticated, using specifically targeted methods to gain access to vulnerable networks, Sangster noted.

The good news: Even nation states and powerful ransomware gangs tend to leave a trail before an attack that can help manufacturers identify looming problems and thwart a breach.

  • “There are signs and symptoms that something’s going on,” said Sangster. “There are steps you can take to prevent this from happening. And if you get into a hand-to-hand battle with these guys, there is an opportunity to identify it before it metastasizes throughout your organization and becomes those massive business-disrupting ransomware outages that we sadly read about.”

Some low-hanging fruit: Sangster highlighted a few protocols that manufacturers use to prevent most cyber attackers from gaining access, including multifactor authentication or a secure remote connection, like a VPN, or a software-defined perimeter that verifies the identity of a device before it is granted access to application infrastructure.

  • “Following these recommendations knocks away 90% of the risks that you face,” said Sangster.

Roll tape: For more information about the stakes of this moment, the importance of cybersecurity and the steps that you can take to protect yourself and your business, check out the full webinar here and learn more about eSentire here.

 The next step: Solid cybersecurity is a must for any organization. To help manufacturers protect themselves, the NAM created NAM Cyber Cover, a risk-mitigation and cyber-insurance program that helps manufacturers detect and cover any vulnerabilities. Check it out here.

Workforce

A Union Pacific Executive Gets Career on Track

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Benita Gibson didn’t set out to join the rail industry, but after 15 years at Union Pacific Railroad and 30 years in management across three different industries, she serves as Union Pacific’s general superintendent for commuter operations in Chicago—and she wouldn’t have it any other way.

A big job: Gibson oversees Union Pacific’s North, Northwest and West Metra Lines. Before the COVID-19 pandemic began, the route carried 194 trains and 100,000 passengers every weekday. While the pandemic has disrupted some passenger rail travel, Gibson continued her focus on making the system work flawlessly, supervising everyone from engineers and conductors, to locomotive and car shops, to ticket agents and Maintenance of Way employees to ensure safe and efficient operations.

A pioneering leader: Gibson is the first Black female operating executive in Union Pacific’s history, but she hopes that the doors she opened will encourage more women and, specifically, more women of color to join her.

  • “When I started, you really had to stand your ground and let people know you were part of the team,” said Gibson. “I really just want to be treated equally. My main focus was, I wanted to be able to do what was expected of anyone to do, not just a male or female.”

Opportunity for all: Gibson encourages other women to look for roles in the transportation sector, emphasizing the breadth of opportunities that are available for people interested in being a part of a large and growing industry.

  • “We have everything within this company,” said Gibson. “We have marketing and sales, real estate and law, accounting and logistics. People don’t realize all the opportunities there are within a railroad. Every job and career type that’s out there is right here at Union Pacific.”

Now hiring: Union Pacific is also interested in promoting opportunities for women who might not have thought about a career in rail previously—and they’ve got big plans to do it. Through a $3 million, three-year partnership with The Manufacturing Institute—the NAM’s workforce development and education partner—Union Pacific intends to double the number of women in its workforce within the next 10 years. The initiative that works in tandem with Creators Wanted is called Careers on Track and is designed to inspire more women and youth to pursue modern industry careers through workforce development and career solutions. It includes:

  • A digital STEM curriculum;
  • A virtual STEM experience allowing participants to explore interactive 3D models of facilities and locomotives;
  • A STEM micro-grant program for young people; and
  • A digital campaign that demystifies career opportunities for underserved women.

The last word: “Being a young female getting into this career is exciting,” said Gibson. “It offers great pay, great camaraderie and the chance to learn a lot. You have an opportunity to see a lot of different places within the 23 states where we operate. Our motto is ‘Building America,’ and that’s exactly what you get to do.”

Business Operations

How Manufacturers Can Stay Cyber-Safe

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What is the biggest cybersecurity threat to manufacturers today? It’s ransomware, according to the experts who spoke at a recent NAM webinar.

What they’re saying: “Ransomware … has really become the biggest threat to a lot of organizations,” said ABB Global Cyber Security Manager of Power Generation Jim Lemanowicz during the “The State of Cybersecurity,” a webinar hosted by the NAM’s Leading Edge program. Ransomware is malicious software that encrypts a victim’s data until a ransom is paid to the attacker.

  • “It’s not intended to necessarily attack the industry” it’s victimizing, he continued. “It’s purely a financial incentive, and it’s indiscriminate.”

No more small-time hits: Up until recently, one-time hacks into computer systems were more the norm among hackers seeking an illegal payday. “One thing that’s drastically changed is, now [cybercriminals] recognize that massive operational outages are the way to go,” said eSentire Vice President and Industry Security Strategist Mark Sangster. “And they can elicit seven-figure payments. It’s been professionalized. You can hire a freelancer.”   

Assess your risks: What does all this mean for manufacturers? Assessment is key, said Lemanowicz.

  • “Address the risk based on the criticality of the system—you know, what’s going to really cause you to have something that you can’t recover from, something that’s going to be a lasting problem,” he said. “Some systems you may be able to take offline” or use once a week or once a month.
  • In cases where the isolation of a device would wreak operational havoc on your business, consider building redundancies into the system to isolate the devices effectively in the event of a breach. “Controlled access points between systems [mean] a ‘cascading effect’ is less likely,” Lemanowicz continued.

The way in: As the saying goes, an ounce of prevention is worth a pound of cure. Beware of often legitimate-looking spear-phishing attacks, which will appear to come from someone you or your employees know.

  • Today’s cybercriminals “have lists,” Lemanowicz said. “They map out the different industries. They have an understanding of who’s involved in what levels in that organization.”

What else can you do? The panel experts had some additional tips for manufacturers looking to keep their systems free of cybercriminals.

  • Use multifactor authentication.
  • Use a virtual private network (VPN).
  • Train all team members—including the C-suite—on good “digital hygiene” practices.
  • Regularly update all systems.

The last look: One of the best ways to view cyberattacks is by “using a cooking analogy,” Sangster said. “People think of state-sponsored actors and criminal gangs as being highly sophisticated, [but] what they don’t necessarily understand is that the ingredients they might use aren’t sophisticated. It’s salt, and it’s pepper, and it’s chicken. But it’s how they combine those” that can make a situation dangerous to companies.

  • The top way to avoid falling victim to these “recipes”? Said Sangster: “Having the basic [digital] hygiene in place.”
Workforce

“You’ll Never Be Bored”: Exciting Careers on Display in Dallas/Fort Worth

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What was the collective mood at the premier event of Creators Wanted Tour Live’s fifth stop? Upbeat and excited. In Dallas/Fort Worth Tuesday, before racing to the future in the Creators Wanted mobile experience, students from Tarrant County College and local high schools heard from leaders in education and manufacturing about the industry’s many exciting career opportunities.

Upward mobility: “You’ll never be bored working in manufacturing, I can assure you that,” said NAM Senior Vice President of Communications and Brand Strategy Erin Streeter. “A career in manufacturing will grow with you over time, so you may start as a welder and end up as a CEO.”

  • Indeed, there is no shortage of manufacturing jobs; only a shortage of people to fill them, Tarrant County College Chancellor Eugene Giovannini said at the kickoff. “Why is this happening now?” he asked, referring to the Creators Wanted tour, a joint project of the NAM and The Manufacturing Institute. “Millions of jobs [are] going unfilled because of not having people skilled to do [manufacturing] jobs.”
  • In fact, the U.S. will need 4 million manufacturing positions over the next decade, Giovannini said, referencing a figure from a joint MI–Deloitte study. “It’s folks like Creators Wanted … that make you prepared” for those jobs.

Opportunity abounds: “The students here in front of me … are graduating here in North Texas at an ideal time,” said Fort Worth Independent School District Superintendent Dr. Kent Paredes Scribner, who presides over a school district of more than 70,000 students. He also said that the demand for technical and certification programs at Fort Worth schools has increased significantly each year in recent years. Scribner indicated that more than 1,000 students would join Creators Wanted in Fort Worth.

  • Aicha Davis of the Texas State Board of Education echoed this sentiment. “One of our most important duties is to make sure that you have what you need to be successful when you graduate,” she told the audience at the kickoff. “And we listen to different industries … one of the number-one demands is for manufacturing … because we have so many different items that we ship in and out of Texas.”

A re-envisioned future: Manufacturing gives those who work in the sector the chance to discover themselves and their callings, the speakers at the premier event told the many students, teachers and parents in attendance.

  • Jessie Kessler, site leader of the Northlake Distribution Center Site for Stanley Black & Decker, a Creators Wanted Innovator sponsor, told the audience she started at SB&D 22 years ago “answering phones … as a temp” and never dreamed it would lead to a career with the company. “The [number] of opportunities that are in the manufacturing sector opened up the world to me. … There’s definitely opportunity to grow and to learn and to move up. You’re not stuck at one job forever when you step into a manufacturing facility.”
  • Cornerstone Building Brands Supply Chain Senior Vice President Brigette Gage, who spoke at the event, told the crowd that her career goals have come a long way since she got her start in the workforce. “I started as an engineer; I wanted to design roller coasters,” Gage said with a laugh. “But I found out that … actually making something was certainly a lot more fun” than designing it, “and it’s where I found my niche in my career. … At Cornerstone, we absolutely recognize the importance of making sure we’re continually evolving.” Cornerstone Building Brands is a Leader sponsor of the tour.

Responding to the call: Before tours of the Creators Wanted mobile experience and its popular escape-room challenges, MI Executive Director Carolyn Lee wrapped up the kickoff event by reiterating the need for skilled people in manufacturing.

  • There are 900,000 open jobs in manufacturing today, Lee said. By 2030, that number could grow to 2.1 million, and those unfilled jobs “will harm our communities. … You can be part of that next wave of creators. Regardless of your interest, there’s a place for you.”

For quick video highlights of the premier event, click here.

Business Operations

AI Roadmap: How Manufacturers Can Amplify Intelligence with Artificial Intelligence

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Artificial intelligence offers manufacturers a host of benefits. These include better visibility into supply chains, insights from predictive analytics and the ability to respond to unexpected changes in demand more efficiently and quickly. Here’s a six-step roadmap for manufacturers looking to integrate AI into their business.

Six-Step AI Roadmap for Manufacturers

  1. Acknowledge AI’s potential
    Engage the C-suite in dialogue about how best to use AI. Allocate resources for specific AI projects and set priorities across the business. Pick company AI “agents” who can create business cases, develop metrics and put AI solutions into action.
  2. Transform and plan
    Create an AI plan that includes key performance indicators in line with your business strategy. Establish a special data unit to address needs AI could help support, such as data collection and cleansing.
  3. Build your data foundation and structure
    Convert any remaining nondigital data, “clean up” other data sources so they don’t contain errors or duplicates and add structure to boost your data quality and effectiveness.
  4. Create an external “partnership ecosystem”
    If your business doesn’t have in-house AI expertise, engage outside experts such as start-ups, academic specialists and consultancies.
  5. Leverage in-house AI expertise
    Employ outside AI experts to teach other staff members about data science. Your existing workforce will need this information to learn new skills and fulfill new responsibilities.
  6. Create architecture and infrastructure
    Consider using standardized infrastructure service offerings that can slot easily into your existing business setup. This will make integration much smoother.

Why does AI matter? Manufacturers that create AI-friendly cultures today are positioning themselves to boost customer and employee satisfaction tomorrow—and they’re gaining a competitive edge to boot.

Business Operations

The Company That Puts UV Light to Work

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Did you know that several of the components in your car may have passed under high-intensity UV light prior to your purchase? You may have heard that manufacturers coat headlights with a UV protective film to keep them from getting scratched by road debris, but several other components are also manufactured using UV—including windshield borders and the protective coating on interior trim. The process is called UV “curing,” which dries coatings consistently, efficiently, durably—and without releasing harmful chemicals into the atmosphere, as other drying processes do.

The NAM got a firsthand look at this technology recently, thanks to manufacturer Miltec UV of Stevensville, Maryland. The company manufactures UV systems that cure products like optical fiber, semiconductors, prefinished hardwood floors and cars, supplying this technology across the country and around the world. NAM Director of Photography David Bohrer visited Miltec’s facility to check it out.

Here, an employee at the Bulb division is making a UV bulb. Miltec manufactures thousands of bulbs each year for export around the globe:

When dealing with UV technology, safety comes first. Here, an employee working in the Li-ion Battery Research and Development lab is assembling coin cell batteries in a glove box. The batteries will be used as test samples.

The set of a sci-fi movie? Nope. It’s just the testing of a 16-lamp UV curing system that produces more than 530 KW of UV power. Ultimately, the customer will use this system to cure inks and coatings on a high-speed printing press that manufactures outdoor packaging bags, such as for Miracle-Gro.

Of course, you can’t go through an entire story about UV light without a cool picture of UV light—so here it is. This is a UV bulb after it’s been filled with an inert gas, which helps it illuminate its powerful UV light.

Miltec says: “Miltec UV is proud to be a member of the NAM and extremely grateful for all of the work that the NAM does to protect the jobs of our team members that do so much to help our company grow and succeed in the international market,” said Miltec President Bob Blandford. “We are also honored and blessed to have such a dedicated manufacturing team that truly understands the importance of making products in the USA and satisfying customers with reliable and high-performance products. With the help of tax cuts, Miltec UV is doing its part by creating more jobs, increasing salaries and offering end-of-year bonuses for its employees.”

Workforce

Making a Difference: Creators Wanted Visits Charlotte

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Creators Wanted is having a moment. In Charlotte, North Carolina, the fourth stop of the mobile experience’s five-city expedition around the U.S., the Creators Wanted Tour Live continued to generate big excitement about manufacturing and the career opportunities the industry offers.

“I’m only 22 and I bought a house, a boat and a dirt bike,” said Ketchie Inc. Lathe Department Lead Machinist Zach Whitley, during a nationally aired live Creators Wanted Spotlight conversation with students from East Mecklenburg and Hopewell high schools. “Manufacturing is what has enabled me to have this lifestyle.”

Makers needed—and rewarded: The spotlight event was part of the four-day stay of the mobile experience at Central Piedmont Community College presented by Trane Technologies. The tour, a project of the NAM and its workforce development partner, The Manufacturing Institute, seeks to inspire, educate and empower the next generation of manufacturers—and recruit at least 600,000 new workers to address the manufacturing talent shortage, which is estimated to leave more than 2.1 million jobs unfilled by 2030, according to Deloitte and the MI.

Its message seems to be getting out.

  • “I had never heard of manufacturing before” today, Anson High School sophomore Janita Willoughby told Charlotte Channel 9 WSOC-TV reporter Susanna Black. But as it turns out, in a manufacturing career “you’re making a lot of money and you’re doing stuff you like, so that’s a good thing,” she said.

Goings-on galore: In addition to the spotlight event, the student- and job seeker-focused happenings in Charlotte were many and varied. They included:

  • A kick-off event featuring talks from speakers including North Carolina Governor Roy Cooper, Creators Wanted Legacy Sponsor Trane Technologies’ Mike Lamach, NAM Board Chair and Trane’s executive chair, Charlotte-Mecklenberg Schools Superintendent Earnest Winston; Community College Chief Academic Officer Heather Hill; MI Executive Director Carolyn Lee; and NAM President and CEO Jay Timmons
  • A manufacturing fair with local manufacturers and education partners, highlighting local career opportunities and pathway programs, certifications and degrees for those interested in manufacturing
  • Tours by local high school students of the escape room-like Creators Wanted experience
  • Q&A sessions in which students had the opportunity to discuss the manufacturing industry and its jobs with real manufacturers

“Something that excites you”: “There’s a common misconception that manufacturing is boring,” Lamach told an audience of students at the Charlotte kick-off event. “What I love about this Creators Wanted tour is how it pulls you [toward] the many different possibilities in manufacturing. There are many different kinds of opportunities to learn and grow, and all kinds of ways to make a difference. I hope you’ll find something that excites you.”

  • The Charlotte stop hosted more than 450 students from West Mecklenburg High School, Anson High School, South & West Stanley High Schools, Floyd Johnson Technology Center, East Mecklenburg High School, Hopewell High School, Myers Park High School, Rowan-Salisbury High School, Harding University High School, the Epiphany School of Charlotte and CPCC, generating approximately 68,000 email signups.

Highlights: Video and photos show some of the fun and learning that took place last week.

A Trane Technologies team member talks to student attendees at a Creators Wanted event.

Local high school students and teachers proudly display their escape room times.

The race to the gateway to the future was on in Honda’s “Sum of All Parts” challenge, where these students made the correct choice as to what product this team of Honda associates is creating.

Students had fun working with DJ Enferno to make their own Creators Wanted music anthems, putting more of the creativity central to manufacturing to work.

The tour in Charlotte brought manufacturing’s promise to students with differing abilities. Teachers reacted positively to the impact of the experience.

Lamach, whose leadership on Creators Wanted helped get the campaign off the ground, took the stage to emphasize what the tour is all about: students.

The response: Creators Wanted earned notice from some well-known names, both in North Carolina and elsewhere.

Media mentions: In addition to WSOC-TV, broadcast and online news outlets including the Charlotte Business Journal, WCCB Charlotte and Business North Carolina also covered the Creators Wanted Charlotte stop.

The final say: “You can’t create the future unless you’re engaging the future,” said Chrys Kefalas, chief strategist of the tour and vice president of brand strategy at the NAM. “Students came to us not thinking about manufacturing as a career and left aspiring to careers in the industry. Resumes were handed to manufacturers. We’re creating lasting memories that won’t just result in new workers but [will] also change lives.”

Policy and Legal

SEC Reverses on Proxy Firm Rule

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The U.S. Securities and Exchange Commission has made an about-face on commonsense investor protections it adopted last year to provide appropriate oversight of so-called proxy advisory firms—and the NAM is pushing back.

The background: Last year, the NAM won a major victory when the SEC published a new rule to regulate proxy firms, which have significant influence over public company governance decisions and the performance of shareholders’ investments. Now under new leadership, the SEC has so far refused to enforce the rule—and yesterday, the commission issued a new proposal that would wipe out important progress.

What it means: The rule secured by the NAM ensured that investors would have access to more complete and accurate information before casting proxy votes. The SEC’s new proposal would reverse the rule’s requirements that proxy firms engage with public companies—specifically rescinding the provisions mandating that the firms provide copies of their recommendations to impacted businesses and notify investors when those businesses file a response. The new proposal also weakens the SEC’s anti-fraud standards for materially misleading statements published by proxy firms.

A deeper dive: Beyond the rule itself, the action points to larger problems at the SEC.

  • Politics over policy: By reversing a rule that had been developed over the course of a decade through leadership from both political parties and with significant input from all sectors, the SEC is undercutting the capital markets’ need for a steady, apolitical regulator.
  • Not the first time: Even before yesterday’s rule change, the SEC had unlawfully refused to enforce the existing proxy firm rule. The NAM filed suit last month to force the SEC to abide by laws on the books.
  • Arbitrary changes: The 2020 rule was set to take effect on Dec. 1 of this year, so the SEC had no new information about its impact on the market when it voted to reverse course—raising serious questions about the commission’s compliance with the Administrative Procedure Act’s prohibition on “arbitrary and capricious” rulemaking.

Next steps: The NAM is challenging the SEC’s nonenforcement of the 2020 rule in court, and we will continue to hold the SEC’s feet to the fire. We will also engage with the SEC on its new proposal and will push back on the commission’s attempts to remove these critical investor protections.

What we’re saying: NAM Senior Vice President of Policy and Government Relations Aric Newhouse released a statement on the SEC’s about-face: “The NAM is extremely concerned that the SEC has proposed substantial revisions to last year’s reasonable, light-touch proxy advisory firm rule—especially absent any new information about its impact on the market. Businesses and investors need reliable rules of the road, and the NAM is disappointed that the SEC plans to reverse course on a decade’s worth of bipartisan, consensus-driven policymaking just a year after the rule’s reforms were finalized. The SEC’s about-face is deeply troubling, but manufacturers continue to support appropriate oversight of proxy firms given their conflicts of interest, errors and outsized influence. The NAM looks forward to engaging with the SEC to defend the rule’s commonsense investor protections in the coming months.”

Workforce

‘Manufacturing Opportunity Awaits’: Creators Wanted Arrives in Charlotte

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It’s more than just the name of an educational tour. It’s an urgent message, too: Creators are indeed wanted and in great numbers.

That was the theme of the kickoff event of the Charlotte, North Carolina, Creators Wanted Tour Live stop, which took place Tuesday amid a packed crowd of students, community and education leaders at Central Piedmont Community College—North Carolina’s largest community college.

Perfect timing: The Creators Wanted campaign, a joint project of the NAM and its workforce development and education partner, The Manufacturing Institute, seeks to inspire, educate and empower the workforce of tomorrow. And manufacturing sorely needs more members for that workforce, said MI Executive Director Carolyn Lee.

  • “This is part of a campaign that could truly not come at a more important time for the manufacturing industry and for emerging workers across the United States,” Lee told the audience of students from nearby West Mecklenburg High School and Anson High School, adding that there are nearly 900,000 job openings in manufacturing.

Getting ready and providing access: North Carolina Gov. Roy Cooper, joining the premier event via video, told the audience, “With our community-college training and with partnerships with high schools, colleges and universities across the state, we’re getting North Carolinians ready to take on the jobs of today and tomorrow…. Manufacturing opportunity awaits.”

  • North Carolina boasts the fifth-largest manufacturing economy in the country, Gov. Cooper noted.
  • “When we can partner with initiatives such as Creators Wanted, we see it as another channel through which we can provide access to anyone who wants to pursue a path to greater opportunity and economic mobility,” said Community College Chief Academic Officer Heather Hill.

“Best and brightest”: Creators Wanted Legacy Sponsor Trane Technologies is actively hiring manufacturers, said Trane Technologies Executive Chair and NAM Board Chair Mike Lamach.

  • Trane Technologies wants “to boldly challenge what’s possible for a sustainable world,” Lamach said. “To do that, we need the best. We need the brightest. We need diverse thinkers. We need creators, and we need you. Our doors are open to everyone.”

Lamach, a driving force and leader behind the Creators Wanted movement, praised how the campaign pulls students “into the many different possibilities in manufacturing” and emphasized to students from West Mecklenburg and Anson high schools: “You really do hold our future in your hands.” Watch highlights from Lamach’s remarks here.

Preparing for life: Charlotte-Mecklenburg Schools Superintendent Earnest Winston underscored the need for students to be prepared for whatever comes next, be it higher education or the workforce.

  • “Charlotte-Mecklenburg Schools … continues to look for ways to partner with innovative education partners and manufacturers to provide our students with experiences that will prepare them for careers,” Winston said. “Our highest priority is preparing students for life once they leave our schools for college or careers.”

“What manufacturing is all about”: NAM President and CEO Jay Timmons urged event attendees to think big about manufacturing and the possibilities before them.

  • “I have no idea what the next great invention is that’s going to completely change the world, but what if you were the person who did that?” Timmons asked the audience. You can do that. That’s what manufacturing is all about.”

Related: WSOC TV was one of the news stations in attendance and filed this report, where student Janita Willoughby put the impact of touring the mobile experience this way: “I didn’t know what manufacturing was … [The experience] was fun … It makes me consider this as a job because you can make a lot of money, and you’re doing stuff you like.”

Workforce

Interactive Experience Meets Job Coaching: Creators Wanted in Iowa

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Part hands-on science and technology experience, part TED Talk, part career coaching—that might be the best way to describe the Pella, Iowa, stop of Creators Wanted Tour Live, which wrapped last week.

Pella was the third stop on the mobile experience’s expedition around the country, following Columbus, Ohio, and West Columbia, South Carolina. The objective of Creators Wanted, a brainchild of the NAM and its workforce development and education partner, The Manufacturing Institute, is to inspire, educate and empower the next generation of manufacturers. It aims to help fill the more than 4 million open positions expected in the industry between now and 2030, a number forecast by Deloitte and the MI.

A rewarding field: Manufacturing “is a field that has always rewarded technical skills, hard work and an innovative imagination that refuses to settle for business as usual,” Iowa Gov. Kim Reynolds, who spoke at the tour stop’s kickoff event, told the audience of local high school students, teachers and media members. “Too many young people simply don’t know about” the many opportunities in manufacturing, she pointed out.

Much to see and do: The events of the three-day stop included:

  • Speeches from Gov. Reynolds, MI Executive Director Carolyn Lee, Vermeer Corporation President and CEO Jason Andringa (the host of the Pella tour stop), Pella Corporation President and CEO Tim Yaggi and Iowa Association of Business and Industry President Mike Ralston;
  • Mobile experience tours, where attendees got to solve escape room–like challenges and manufacturing-related puzzles;
  • A panel with representatives from Vermeer Corporation and Pella Corporation who highlighted the exciting, well-paying jobs available in manufacturing;
  • A softball toss/window-strength test in which participants threw balls at a window made by Pella Corporation; and
  • Manufacturing demonstrations and other hands-on opportunities for visiting local middle- and high-school students.

‘Making our world a better place’: “You’re going to see for yourself how manufacturers like Vermeer Corporation, Pella Corporation and thousands of others across the country are making our world a better place,” NAM President and CEO Jay Timmons told the crowd at the premier Pella event. “We’re here at Pella today because…we want you to be a part of the manufacturing workforce.”

Impact: The tour stop reached more than 500 students and generated approximately 25,000 email sign-ups.

Some of the fun: Photos and videos from the three days show some of the educational and entertaining activities on offer:

A Pella Middle School student tours the mobile experience at Vermeer Corporation.

A Pella student puts on a welding mask at the Vermeer Corporation welding station.

Pella-area high-school students pose in front of the mobile experience with Timmons, Gov. Reynolds, Lee and Ralston.

A Pella student tries out the Pella softball toss.

The response: Excited messages from tour stop sponsor Vermeer Corporation, journalists including Fox News broadcaster Connell McShane and business associations such as the Iowa Association of Business and Industry filled the Twitterverse last week in response to the mobile experience and its message.

The last word: Andringa underscored the readiness of his company to take on new creators. He said, “Vermeer has been proud to help generate and develop the next generation of the workforce we need for manufacturing.”

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