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Workforce

USTMA’s Forristall Luke on Changing Youth’s Perception of Manufacturing

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The NAM’s Makers Series is an exclusive interview series featuring creators, innovators and trailblazers in the industry sharing their insights and advice. Each month, we ask founders, executives and leaders of innovative firms what it takes to be a leader for manufacturers and makers in America.

Meet Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association and 2020 Chair of the Council of Manufacturing Associations. In this edition of NAM’s Makers Series, she explains how to change the next generation’s perception of manufacturing.

By 2025, the NAM and The Manufacturing Institute aim to increase the positive perception of modern manufacturing among students and parents by 50%. Learn more about getting involved in Creators Wanted.

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